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This is a national campaign we did for IDFC Bank. It had TV, radio, print, outdoor, ambient and digital.

What was the brief?
To talk about the common-sense benefits offered by IDFC Bank.

What we did.
The benefits that IDFC Bank offers are things that quite frankly should be the norm in India's banking Industry. We decided to make this obviousness stand out.

The idea - 'Itna toh bachche bhi jaante hain'

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