Resume
Experience
Jan 2024- Present
Content Lead
Heads up for Tails
Delhi
-
Shaped brand tone and identity across all communication channels, ensuring cohesive execution and enhanced brand alignment through cross-functional collaboration
-
Doubled growth in six months through strategic performance advertising, surpassing the sales target five months ahead of schedule
-
Successfully launched HUFT’s first kibble brand, Hearty, establishing a new product line with strong market entry
-
Spearheaded campaigns that boosted brand visibility and customer engagement, driving sustained growth
Nov 2021 - Dec 2023
Group Head
Digitas India
Mumbai & Delhi
-
Led award-winning campaigns as a team leader and and a key member for NIVEA, boAt, myTrident and Crocs.
-
Spearheaded innovative metaverse campaign launch.
-
Mentored junior writers
-
Played a key role in pitches like Taco Bell, Pepsi, KFC, Kimrica
-
Contributed to an award-winning and impactful campaign for boAt that achieved 50 million impressions.
-
Worked on Budweiser World Cup concept that garnered appreciation from global clients
Jun 2020- Oct 2021
Senior Copywriter
Ideate Labs
-
Handled Hafele, UTI Mutual Funds, Cordelia Cruises, and team leadership
Mumbai
Jan 2018- Mar 2020
Senior Copywriter
McCann India
Mumbai
-
Crafted compelling copy for Complan, IDFC Bank, HiCare, Caladryl, A. O. Smith, and Duroflex
-
Integral to IDFC Bank's comprehensive 360-degree campaign, encompassing films, outdoor, and print media
-
Instrumental in numerous successful pitches for renowned brand like Audi, Mahindra, Voot Kids, Anchor, Abbot, etc.
Aug 2016- Dec 2017
Copywriter
TBWA\ India
Mumbai
-
Worked with brands: Standard Chartered, Cipla, Xiaomi, Modern Bread, Airbnb.
-
Worked on the Xiaomi-HRX collaboration
-
Secured both a shortlist and a win at the Kyoorious Young Blood Awards