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Resume

Experience

Nov 2021 - Present

Group Head 

Digitas India

Mumbai & Delhi

  • Led award-winning campaigns as a team leader and and a key member for NIVEA, boAt, myTrident and Crocs.

  • Spearheaded innovative metaverse campaign launch.

  • Mentored junior writers

  • Played a key role in pitches like Taco Bell, Pepsi, KFC, Kimrica

  • Contributed to an award-winning and impactful campaign for boAt that achieved 50 million impressions.

  • Worked on Budweiser World Cup concept that garnered appreciation from global clients

Jun 2020- Oct 2021

Senior Copywriter 

Ideate Labs

  • Handled Hafele, UTI Mutual Funds, Cordelia Cruises, and team leadership

Mumbai 

Jan 2018- Mar 2020

Senior Copywriter 

McCann India

Mumbai

  • Crafted compelling copy for Complan, IDFC Bank, HiCare, Caladryl, A. O. Smith, and Duroflex

  • Integral to IDFC Bank's comprehensive 360-degree campaign, encompassing films, outdoor, and print media

  • Instrumental in numerous successful pitches for renowned brand like Audi, Mahindra, Voot Kids, Anchor, Abbot, etc.

Aug 2016- Dec 2017

Copywriter 

TBWA\ India

Mumbai

  • Worked with brands: Standard Chartered, Cipla, Xiaomi, Modern Bread, Airbnb.

  • Worked on the Xiaomi-HRX collaboration

  • Secured both a shortlist and a win at the Kyoorious Young Blood Awards

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